You probably know that internet marketing is important to the long-term sustainability and profitability of your online business. Do you know how to go about promoting your web site online, though? Let this internet marketing guide show you how.

Search Engine Marketing

You should always do some search engine marketing. Do you know that most of the online users worldwide rely on search engine results to find information and companies online? Therefore, you will be missing out on a lot of web traffic if search engine marketing is not part of your internet marketing strategy.

The first step to search engine marketing is and will always be search engine submission. Make sure that you or your internet marketing company submits your site URL to all the search engines that matter – i.e. reputable search engines that have a large market share.

To next step to your internet marketing efforts should be internal optimization of your web site and web pages. Be sure that you have optimized your content for relevant keywords and that your site is in compliance with the search engines’ requirements.

Link Building

Link building is one of the most effective internet marketing strategies. It is a search engine marketing secret technique that SEO professionals use. Search engines, after all, put great stock on a site’s quantity and quality of links. Thus search engine marketing professionals carefully guard their specific internet marketing secret strategies for link building.

The link building secret is not much of a secret at all, however. The basic principle is that you have to get as many high-quality links as possible. High-quality links are links coming from relevant and high-ranking sites. For the purposes of link building and search engine marketing, you have to do a lot of things. This link building guide will show you how you can increase the number of your high-quality backlinks.

Link Building Steps

First, you have to do some directory submission. You should submit your site to well known online directories. Links from online directories are highly relevant. They are, after all, organized into pertinent categories so your site’s URL will appear in a category that is relevant to your site’s purpose.

Write a press release about the launch of your site, too. Have it posted at a premiere press release or online news site. This has the potential of increasing your site’s popularity online.

You also have to do some article submission or article marketing. Look for the article directories with high page rank then submit your original and unique articles to those sites. These would create links back to your site.

It would also be best if you can use social bookmarking sites to your advantage. Social bookmarking sites like StumbleUpon are a great source of links to your site; they also make sharing your web site among internet users easy.