Clearly these two elements would work well in unison however in this article we will explain to you a few tips on how you can implement your own online marketing strategy using both marketing and SEO.

It is worth noting that without full implementation and investment in time and effort, results WILL vary.

So step one is realized. You now know that without any online marketing you are stunting the growth of your company. However like they say, “on the road to recovery we first have to recognize a problem exists.”

And now comes the work.

Firstly step one is the foundation. This being the domain name. Now not always is our domain as great as we would like however we need to recognize a couple things first in regards to the URL. Does the domain contain your keyword phrase that specifically hits your target market and is something they will search for? If so then you are well ahead of the game already. If not then we simply have to put in twice the effort in order to get it ranking for the desired keyword phrase.

Tip #1: Have target keyword phrase in your domain.

Secondly you absolutely must have your meta tags. ALL OF THEM. This includes meta title, meta description and meta keywords. And all of the elements together must work together in such a fashion that is not only readable by human standards but also strategic. Meta tags are the single most important factor to onsite SEO.

Tip #2: All pages MUST include meta tags: title, description and keywords.

Third and last for the SEO part of this self Costa Rica SEO and marketing guide is backlinking. Backlinks are the prime ingredient to offsite SEO and just happens to be the “food” Google loves. There are a few things to understand about backlinking though. Try to always acquire backlinks on sites that are equal to or high in PR than your own site. Also crucial, is the fact that these backlinks need to be on RELEVANT sites to your own market. So essentially a company selling lawn mowers might not want backlinking from an industry hydraulics site.

Tip #3: Acquire backlinks from relevant, high page rank sites to your own.

Now we move in to the Costa Rica marketing tips.

Of course the following should be done secondary to the first set of Costa Rica SEO tips.

Forums, blogs and commenting sections of sites are ripe for the picking. These are great places to achieve two key ingredients to this guide. Whenever posting on forums, blogs or making comments, one needs to be relevant to the conversation or topic. So don’t go out and SPAM and expect to be received well. While posting, it is important to always have your nick/name field, have your target keyword phrase and if/where possible, one link inside your actual post.

Tip #1: Self promo discreetly done can kill two birds with one stone. Backlinks and company promotion.

Videos. These days one of the most visited sites on the web is YouTube. People are loving the videos. Clearly creating some video content might help you attract some of that attention on YouTube. Keeping in mind no one wants to watch a commercial so have an informative video with a footnote at the end about how they can reach your company for more information.

Tip #2: Develop and launch informative useful videos on sites like YouTube and Vimeo.

Socialize! Socialize! Socialize! This is relatively new to the marketing industry however if you were to compare it the ‘old school’ methods of advertising one might call it “networking”. Essentially you should have your company on Facebook, YouTube, StumbleUpon, Reddit, Digg, Delicious and the most dominant social site, Twitter. Once registered on all these sites you need to follow a strict routine of submitting articles to them using any URL shortener. However first and foremost, you need to acquire as many followers, subscribers and “friends” as possible. Simply put, without the listening public who will hear your announcement?

Tip #3: Socialize and get your articles and information on the social web via Twitter, Facebook, YouTube and more.

I hope you’ve enjoyed this self help guide for Costa Rica SEO and marketing and I wish you all the success in the world in your venture in to the online marketing world. Pura vida!

Marketers are a buzz over the potential mobile marketing offers. Experts predict that almost half of US mobile phone users will have a smart phone by the end of 2011, so interest in marketing to mobile users has reached a tipping point.

Social media marketing appears to be the “low hanging fruit” in mobile marketing. According to Simon Salt, author of Social Location Marketing, it is defined as marketing based on location sharing applications like Foursquare, GoWalla, Facebook Places, and Yelp. These applications let members of a user’s social network know where they are and what they are doing at that location. The user “checks in” via the application on their smart phone.

What are some social marketing techniques that businesses can use to leverage mobile applications and social networks?

Coupons

Many retail establishments now offer discounts when someone nearby checks in on Foursquare. Think how much more effective a coupon is when it is delivered to prospects near the actual store, vs. left in the Sunday newspaper. Coupons range from a free coffee drink at a fast food establishment to a free appetizer at a restaurant.

Sweepstakes

There are free sweepstakes, such as a “7-Eleven Check-In to Space,” which offered a chance to win tickets to the Super 8 movie, a free zero gravity experience, and a sub-orbital flight. Just like off line contests, social media contests must adhere to sweepstakes rules and regulations.

Mayor Reward

Repeat business is generated when members of social networks to compete for the title of Mayor of a locale, a title Foursquare gives to the person who most frequently checks in to a location. Places provide incentives to the mayor, such free sub sandwich for the mayor.

Trips

The Gowalla application has a trips function which works something like a scavenger hunt. People can pursue a “trip”, which is a series of locations a related to a theme. By using the smart phone to check in at each location, participants complete the trip. Examples of trip applications are as follows:

Education-visitors to a venue can check-in to various places to add interest to their visit, such as the Fort Worth Zoo Safari, which serves as a personal guided tour. The application shares interesting facts about each exhibit, while visitors contribute to the content by sharing pictures of the jaguars, tigers, and elephants.

Sponsor Reward-The Social Media Club of Dallas offered a thank you tour for its sponsors that offered members prizes for completing a trip by checking in to its various sponsor locations. This served to encourage sponsor patronage.

Enhancing Membership-Chamber of Commerce organizations can create new member trips, demonstrating value in the membership by encouraging existing member to patronize their respective businesses through completion of a trip.

In conclusion, there are a variety of promotions and discounts already being used by businesses and organizations to generate trial, build repeat business, enrich the experience, and add value to the membership.

There is much discussion about how effective these new social location marketing activities are. However, history has demonstrated that businesses that enter a new marketing channel can reap disproportionate response rates while the field remains uncrowded.

Ready, set, check in!

Marketing on the internet has become a whole new way to make money fast. This is about advertising, creating awareness and leading people to where they could find their want. You could promote product from the largest and most popular online stores and any other companies that you could think of, that you have passion for their product or services, if the company have web presence. You can do this directly and earn as much as you wish from the business and likewise you can also work for company’s CEO and e-commerce websites owners online, to help them implement the latest internet marketing techniques to market their business to the widest possible audience worldwide.

There are numbers of ways internet marketer and online business owners always strive to pull heavy traffic to their sites and create a brands awareness of their company’s products and services worldwide, but ONE of the best way to properly market anything using the internet is through list building through social networking, by using these tactics you can get targeted lists, if you create an effective list building strategy, this list will, {if you have a well social marketing plan} have a high conversion rate in selling your products and make you a lot of money. Sometimes if done effectively the conversion rate can be as high as fifteen percent.

List building is simply, the process of collecting emails and adding them to a list. This list is then use as a means of communication and promoting your company’s products and services to the people far and wide. This is one of the easiest and costs effective solution that can help fetch remarkable success in a stages of online business growth, provided you understand the concept and you can do the processing correctly. Though, it may sound hard and somehow strange, I mean to collect people emails especially if you want to build a targeted list,{ a targeted list is essentially a list of emails that pertain to your niche,} but it can actually be quite simple. A great method for building a list is to set up a simple site or landing page related to the niche in which you would like to build a targeted list, on a popular social media net work site, like Facebook. Then on this site you must offer something in return for them entering their email e.g. you would send them a free eBook on something related to their niche. If it is free and sounds like a quality deal then they will enter their email into the opt-in on your page. That is the basics on how you would build a list and more specifically a targeted list catered to your niche.

How To Successfully Build List With Social Networking:

Search and Target Related Niche. It is important for you to begin your list building marketing on your favorite social media site by searching for related niches and make sure you add only friends from relevant groups. When using social media network for marketing purpose, it will be of no help to your business if you continue to add your families and friends, with whom you went to high school together. You will need to consider searching and locating groups on this platform that are meant for your business niche.

Create Group Using Your Company’s Name in the Title. Creating a group using your company’s or product’s name in the title will go along way to drive heavy traffics to your website or blog and help foster relationships with people worldwide. When you create a group, you will be able to have your own special space under your picture, where you can easily redirect people to your personal website, blogs or forums.

Create Fanpage. This is equally another important thing you can do to create awareness about your company and successfully build millions of list online. Creating a fanpage with your name and photo inserted is important for branding purpose. It is important for you to brand your business, for you to convince people online to sign up on your list. You will need to understand that leadership is about perception. If someone perceives you as a greater leader than themselves, they will follow you, by assuming you to be an expert and good leader, and not a scam.